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This web site has the following on the web site, "To the website of the Institute for chinese medicine and acupuncture in Basel ICM." We noticed that the web site also said " Our practice is centrally located in Basel, offering treatments in Acupuncture." It also said " Physical Therapy, Western Medical Massage and courses in . Our practitioners are all certified therapists and accepted by the swiss health insurances. In case of an emergency do not hesistate to call us 061 272 88 89 we will find a possibility to fit you into our schedule!." The header had acupuncture as the highest ranking optimized keyword. It is followed by tcm, chinese medicine, and acupuncture treatment which isn't as ranked as highly as acupuncture. The next words en.icm-basel.ch uses is acupuncture basel. tcm basel was included and will not be viewed by search crawlers.